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Aldar has signed a partnership with The Digital School, a Mohammed bin Rashid Al Maktoum Global Initiative, to support the groundbreaking “Donate Your Own Device” campaign. Aligned with the UAE’s Year of Community, this collaboration underscores Aldar’s unwavering commitment to enhancing digital access to education, ensuring that students locally and internationally have the tools they need to thrive.

The “Donate Your Own Device” campaign is a powerful initiative aimed at bridging the digital divide worldwide by encouraging individuals and organizations to contribute unused laptops, tablets, and other electronic devices. In a world where technology is integral to education, this campaign is creating a path to opportunity for students who lack the necessary resources to access digital learning.

As part of this collaboration, Aldar will contribute AED 500,000 as well as donating used electronic devices from its offices, schools, and communities, promoting a circular economy. This collective effort will not only provide essential tools for online learning but will also empower students to engage with educational content, develop critical digital skills, and unlock their potential for a brighter future.

Faisal Falaknaz, chief financial and sustainability officer at Aldar, said: “Our partnership with The Digital School is a testament to Aldar’s belief that education is a fundamental right and a powerful catalyst for change. Bridging the digital divide is essential in today’s world, and this impactful initiative will enable every child, regardless of their background or circumstances, to access quality education and equip them with the tools they need to succeed. We are not only investing in individuals but also contributing to a brighter, more equitable future.”

Dr. Waleed Al-Ali, secertary-general of The Digital School, said: “Our collaboration with Aldar marks a pivotal step in closing the digital gap and expanding access to digital education for students in need across the globe. The ‘Donate Your Own Device’ initiative goes beyond simply redistributing technology—it’s an investment in the future, ensuring that every student has the opportunity to learn, grow, and thrive in an increasingly digital world.” 

This partnership underscores our unwavering commitment to providing high-quality, flexible education, working alongside dedicated partners who share our vision for a more inclusive and sustainable learning experience.”

Dyson is reinforcing its commitment to the Kingdom of Saudi Arabia with the opening of a new Dyson Demo Store in Jeddah, further solidifying the importance of the Saudi market with its growing presence in the region. Opened at Red Sea Mall in Jeddah, the new store will offer immersive experiences that bring Dyson’s pioneering technology to life.

The new Dyson Demo Store will showcase the brand’s full product portfolio, including hair care, floor care, environmental care, and audio innovations. 

Customers will have the opportunity to receive personalized technology demonstrations and expert advice from brand specialists, ensuring an interactive and educational shopping experience.

The Red Sea Mall store in Jeddah opened Feb. 27, spanning 120 sqm and strategically located at the mall’s main entrance, opposite Bateel Café. 

The store features two private styling stations and for the first time in the Kingdom a wash basin. The styling stations are suitable for veiled customers, allowing visitors to trial Dyson’s advanced hair care technology and book styling sessions upon request. 

Stylists will demonstrate the latest products, including the Dyson Airwrap i.d. multi-styler, the Supersonic Nural hair dryer, the Dyson Airstrait and Dyson Corrale cord-free straightener, offering personalized sessions tailored to each visitor’s needs to help them choose which device to take home.

Additional to the styling stations, the store offers customers access to Dyson’s full range of its newest innovations such as the 360 Vis Nav robot vacuum, the Big+Quiet Purifier, and the sleek OnTrac headphones, which offer 55-hour run time.

The new store opening represents another significant milestone in Dyson’s expansion in the Kingdom, following the successful launch of the flagship store in Nakheel Mall, Riyadh last year. 

Dyson remains dedicated to providing consumers with direct access to its cutting-edge technology, creating dedicated spaces for immersive, hands-on experiences. 

The brand continues to focus on enhancing the in-store experience, allowing customers in Saudi Arabia to explore, test, and discover its revolutionary technology up close.

All Dyson’s products are available for purchase online at www.dyson.sa or from Dyson stores located in Nakheel Mall in Dammam and Riyadh, and now in Red Sea Mall.